Zasimo is a new, multi-branded fashion retailer providing the latest high street clothing and footwear to customers in Pakistan. They offer a personalised shopping experience with fast order fulfilment and a continually expanding range of products.

From start to finish, we took Zasimo on a branding journey. We started the process by carrying out some competitor research in the Middle East, managing cultural differences and meeting the team at Zasimo to get a better idea of the shopping personas, before designing the brand, establishing their brand guidelines and developing the user experience for the website. We then built their brand new Magento 2 ecommerce site which is hosted in the UK but deployed using a content delivery network to the middle east.

We also provide ongoing consultancy for Zasimo including homepage, category and product page refreshes, as well as some creative work. There’s some big things to come for this retailer, keep your eyes peeled.

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