Background and requirements
The Leven Car Company was founded in May 2014 after being awarded the franchise for two of the world’s greatest automotive brands – Aston Martin and Rolls-Royce.
In March 2018 the business was in a position to expand and added six further dealerships across three sites at Corstorphine, Sighthill and Selkirk. In addition to a Specialist Cars division, which offers a wide selection of pre-owned performance and luxury vehicles, The Leven Car Company operate official dealerships for Rolls-Royce, Aston Martin, Lotus, Kia, Suzuki and Mitsubishi.
From the outset, The Leven Car Company engaged our team to provide marketing consultancy for the Group. Working in conjunction with the Group Marketing Manager, our team help to guide the growing marketing function, create marketing plans, design creative and help to implement both online and offline strategies.
As the group expanded, The Leven Car Company required a new Group website. The new Magento 2 platform is integrated with various third party platforms such as CAP HPI, Autotrader, Pistonheads, Motors.co.uk, automotive finance providers and an integrated live chat service.
The blueprint for The Leven Car Company remains constant - exciting sports cars built to the highest standards - so it follows they would expect nothing less in their marketing strategy. Working in collaboration with the Group Marketing Manager, we help to manage their marketing mix, including but not limited to website development, support, hosting, analytics, creative design, PPC, SEO and email marketing.
Our creative team work with The Leven Car Company to build campaigns for events, brand launches, partnerships, model launches and other key marketing events. Creative ranges from weekly emails, press adverts, web banners, digital banners, website landing pages, and in store merchandising. Key campaigns to date include the sponsorship of a leading football club, hotel partnerships, and the highly anticipated partnership between Aston Martin Edinburgh and the North Coast 500.
Leven Group Marketing Manager
"We have worked with Hudson closely over the last few years and overall we have been very happy with the level of service that we have received.
They have a great team, very likeable people and always on the other end of the phone to help if you need them - no matter what level of the business you’re dealing with, and no matter what time of day."
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