Background and requirements
Run4it is one of the leading running shoe retailers with both online and offline presence throughout Scotland and the UK. They won 'Best UK Customer Service' & 'Best UK Independent Retailer' in the 2015, 2016 and 2017 industry awards.
Having found significant issues with the current platform Volusion in late 2016, Run4it approached us to migrate their site from Volusion SaaS to Magento 2.
The site required an integration with the legacy EPOS system to provide real time 2-way synchronisation for stock quantity and prices, in addition to a complex warehouse routing solution.
The solution was to be designed, developed and delivered within an extremely tight 16 week timescale using a new platform and custom integrations.
Migration, Development and Integration
The solution for Run4it included customer, inventory and order migration of over 22,000 products. The new project included the implementation of an ERP and fulfillment system within Magento 2 and integration with the legacy and core EPOS system providing continuous two-way synchronisation.
The integration allowed the management of all products, routing orders to different store locations, considering stock levels and store allocation priorities including drop ship products.
The solution is now a core management application providing stats and reports for all activity in the business delivering a true omnichannel solution for click and collect and loyalty schemes.
Customer Centric Design
With new brand identity and guidelines produced, we created wireframes for the new website based on heatmaps of the existing ecommerce store to help visualise the customer journey. This formed the basis of our new site design.
We provided various digital marketing services for Run4It including pay-per-click and search engine optimisation which played a huge role in driving sales and growth. This was particularly important for Run4It due to the nature of their business requiring them to compete with global retailers.
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