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Social media is the most powerful form of digital persuasion. From a distance it can be viewed as mindless scrolling. But engaged consumers use platforms like Instagram, Facebook and Twitter to inform their purchasing decisions and quality a brands trustworthiness. Social media plays a huge role in attracting customers to your business and should be a key part of your marketing strategy. To be successful on social, you need to know your audience, be creative and have a plan.

There are some brands out there who have dominated social media in 2018 that we could all take some inspiration from. We’ve compiled a list of some of our favourite brands who really stand out.

Innocent Smoothies

If you haven’t seen Innocent’s social media platforms, we suggest you check them out. Innocent are fun, creative and smart with their content. Despite being a company which would be presumed to have a larger than average marketing budget, the social media team use their creative minds to generate simple, cheap, yet incredibly effective content. The imaginative marketing department often personify pieces of fruit and vegetables by giving them human features. What better way to express your brand personality?

Innocent are also great at customer interaction on social. They guide discussion and reply to comments with a friendly, informal and humorous tone of voice. Their conversational nature works wonders as it encourages followers to continue the discussion.

Innocent don’t use typical advertising techniques and most people are naturally drawn to their products through their imaginative, hilarious and exciting content and its easy to understand why.

Here’s one of our favourite examples:

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It’s Christmas Eve, and these two aubergine penguins are off to start their Christmas shopping.

A post shared by innocent (@innocent) on

Iolla

Iolla are a brand we’ve been following for a while now – and one that’s local to us. Thanks to social media, consumers now play an increasingly active role in the marketing cycle with user generated content. Iolla use this to their advantage by using bold, bright imagery to showcase their products and encourage customers to post pictures of themselves wearing their new eyewear with the hashtag #SeeWithIOLLA. They also run a monthly competition by choosing their favourite customer selfie to win a new pair of specs. Through user-generated content, Iolla shows their followers how great their business is rather than simply telling them. They even post images of cute dogs in their showrooms, who doesn’t love a cute dog!

Loreal

Loreal has one of the largest social media presences of any brand around the world. Loreal maintains social media profiles for most countries where its products are sold, and even individual pages for different products. However, it’s not just about selling your products, it’s about selling your company too. Loreal post about culture, staff wellbeing, corporate sustainability and interesting, informative updates on their products. Loreal encourages its staff to use the hashtag #lifeatloreal to showcase the culture of the organisation. This organisation transparency will no doubt help with recruitment but also retention by putting all the perks of the job front and centre. These are the kind of things that instil trust in a brand.

With that in mind, everyone’s social platforms are different and it’s what you do as a company to stand out that makes the difference. Highlight your culture, promote your products, but most importantly have fun and don’t take yourself too seriously.

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